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One of the best players in tennis history, Björn Borg debuted at Wimbledon in the summer of 1973 and in 1974 turned professional at the age of 17. Borg was effectively the first rock star of tennis, raising the popularity of the sport during the 1970s. His #Rolex is a reminder of all of his achievements on the courts, and of what he was able to bring that changed the sport.
on.rolex.com/Bjorn-Borg-story

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Rolex watches are symbols of excellence, performance and prestige. Throughout its history, Rolex has pioneered the development of the wristwatch for the modern era. The company is at the origin of landmark innovations in watchmaking, including the first waterproof wristwatch, the Oyster, and the Perpetual rotor self-winding mechanism. Today, Rolex is also actively involved in supporting the arts, exploration, sports and the environment through sponsoring and philanthropic programmes.

Rolex enjoys an unrivalled reputation throughout the world for quality and precision in luxury watchmaking.

Every Rolex Tells a Story - Björn Borg

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